A series of three workshops, to be held at The Melting Pot, Edinburgh.
Effective web sites 1: Strategy, Structure and Content
Thursday February 25th, 9.30am-1pm
- What is an effective web site?
- Identifying your goals and your audiences
- Using this information to create an effective home page and navigation structure
- How to check it works: quick and easy usability testing
- Writing clear and compelling content
Effective web sites 2: Measuring results, tools and visibility
Thursday March 25th, 9.30am-1pm
- Choosing good web site management and editing tools
- Enhancing web skills
- About web analytics and how to use them in a cycle of improvement
- Making your site visible: essential Search Engine Optimisation
Effective social media
Thursday April 22nd, 9.30am to 1pm
- What social media are and why they are important
- An introduction to the main social media tools (Facebook, YouTube, Twitter and more)
- Planning a social media strategy
- Building your network
- Measuring results
Who should attend
If you manage a web site for a small or medium-sized non-profit organisation (income less than £2m), these workshops are for you. They will also benefit individuals such as consultants in the non-profit sector who already have their own web site or who need to set one up.
What you'll get from the workshops
- Make your web site and social media sites more effective in achieving your goals, whether those are to attract funding, members or donations
- Save time and money
- Improve the satisfaction of your users
- Present a more professional image
- Make better choices of web tools and services
- Meet people in similar roles and share experiences
Pricing
| Not-for-profit organisations or members of The Melting Pot | Individuals and businesses | |
|---|---|---|
| 1 workshop | £65 | £105 |
| 2 workshops (save £10) | £120 | £200 |
| 3 workshops (save £30) | £165 | £285 |
How to book
For a booking form and full terms and conditions, please download the workshop brochure (PDF). Alternatively, call me on 0131 452 8463.
